Naomi Klein: Trump is the First Fully Commercialized Global Brand to Serve as U.S. President

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Naomi Klein: Trump is the First Fully Commercialized Global Brand to Serve as U.S. President

A decade after Naomi Klein published her now-iconic book "The Shock Doctrine," the best-selling author and activist reflects on how President Trump represents a form of continuous shock and how he ran a branding campaign—more than a political campaign—in order to capture the presidency. Naomi Klein’s latest book is "No Is Not Enough: Resisting Trump’s Shock Politics and Winning the World We Need."